Branded vs Non-Branded Apartments

1. Price and Value Structure

Branded apartments:

1. sold at a premium (price premium)
2. higher price per m²

Non-branded:

1. lower entry price
2. smaller initial investment

2. Rental Model and Income

Branded:

1. standardized management (hotel/operator management)
2. higher occupancy rates
3. predictable income

Non-branded:

1. management depends on the owner
2. unstable occupancy
3. varying performance across units

3. Liquidity

Branded:

1. faster resale
2. broader international demand

Non-branded:

1. dependent on the local market
2. longer selling periods

4. Value Retention

Branded:

1. better price retention on resale
2. less sensitive to market fluctuations

Non-branded:

1. more sensitive to market changes
2. often require discounts when selling

5. Risk Level

Branded:

1. lower operational risk
2. higher predictability

Non-branded:

1. higher dependence on management quality
2. variability in results

Branded and non-branded apartments differ not only in price, but in the quality of the asset as an investment instrument.